Atlantic Forklift Services Celebrates 10 Years of Innovation and Reliability with a new Bobcat Partnership

Charlotte, NC – Atlantic Forklift Services will celebrate its 10th Anniversary in 2024. They are recognized as a leader in providing full warehouse solutions which create long-term value within their customer’s supply chain.

During the past decade, Atlantic Forklift Services has forged long-term partnerships with its customers by providing industry-leading products and comprehensive maintenance services that increase efficiencies and maximize cost savings within their customer’s forklift fleets.

Throughout this journey, one thing has remained the same. Atlantic Forklift is committed to exceeding the expectations of its stakeholders by working together to be the noticeably best partner.

In 2013, Keith Driscoll, Founder and President, started the dealership with a vision of providing the best products and services that would represent the rapidly growing markets in North and South Carolina.

Since then, Atlantic Forklift Services has gone from a small storefront in Charlotte, NC to 3 locations and 60 employees servicing over 2,000 customers throughout the region.

Since their inception, Atlantic Forklift Services has been a loyal partner and distributor of Doosan forklifts. Recently, Doosan Bobcat, Inc., a company within Doosan Group, announced its global branding strategy to create a better customer experience.

Doosan Industrial Vehicle, a supplier of quality material handling equipment, including forklifts, will rebrand under the Bobcat trade name in North America and other applicable markets worldwide.

“Bobcat is an iconic brand that changed the world with the invention of the compact equipment industry, and we are excited to unleash the brand in bold, new ways,” said Scott Park, Doosan Bobcat CEO and vice chairman. “Doosan Industrial Vehicle have long legacies of developing high-quality products.

Bringing these strong Doosan brands into the Bobcat portfolio allows us to further expand these business lines, while also growing our overall Doosan Bobcat business and providing even more solutions to help our customers accomplish more.”

With this refreshed identity, Doosan industrial vehicles product suites will, undergo design and aesthetic changes in alignment with current Bobcat branding.

Additionally, over the course of the next few months Atlantic Forklift Services will begin to transition to the new Bobcat brand. However, all the same great service, support and product offerings their customers have come to expect will remain the same.

Although Atlantic Forklift Services has had a successful 10-year history, they are looking toward the future.

They are excited about this continued partnership that will enable them to grow and serve their customers with enhanced levels of customer service and access to the latest technology innovations.

Keith Driscoll said, “We look forward to celebrating this milestone alongside Bobcat and our team. Over the past 10 years, our success has been driven by our employees’ individual and collective efforts which have earned our customers’ trust.

We thank all our customers, suppliers, and employees for their continued commitment to Atlantic Forklift Services”.

About Atlantic Forklift Services:

Celebrating over 10 years of exceptional customer service, Atlantic Forklift Services is a leader in providing and servicing the best material handling equipment in the industry.

They provide customers with innovative solutions that optimize the efficiency of their material handling fleet. Atlantic Forklift Services understands that handling materials in the supply chain should be more than material handling.

By utilizing their unparalleled experience and industry best practices they are able to evaluate equipment utilization and recommend practical strategies to enhance its effectiveness and reduce overall cost.

About Bobcat Company:

Since 1958, Bobcat Company has been empowering people to accomplish more.

As a leading global manufacturer of compact equipment, Bobcat has a proud legacy of innovation and a reputation based on delivering smart solutions to customers’ toughest challenges.

Backed by the support of a worldwide network of independent dealers and distributors, Bobcat offers an extensive line of compact equipment, including loaders, excavators, compact tractors, utility products, telehandlers, mowers, attachments, implements, parts, and services.

In 2024, Bobcat will expand its brand with the addition of portable power, industrial air, industrial vehicle and turf renovation equipment offerings. Headquartered in West Fargo, North Dakota, Bobcat continues to lead the industry with its new and innovative offerings.

The Bobcat brand is owned by Doosan Bobcat, Inc., a company within the Doosan Group. Committed to empowering people to accomplish more, Doosan Bobcat is dedicated to building stronger communities and a better tomorrow.